Content-Based Marketing | Juris Diction

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Beyond The Bar

Welcome To Beyond The Bar!

Welcome to The Beyond The Bar Program! Start here! (3:54)

Foundation Module

Creating A Work Life You Love (6:01)
Choosing The Product or Service That You Would Like To Create (5:46)
Create Your Three Year Plan (2:09)
Plan Your Annual Revenue (7:04)

Ideal Client

Choosing an Ideal Client (6:11)
Narrowing Your Niche (5:07)
Create a Transformation (5:06)

Creating The Perfect Product for You

Building Your Framework (7:55)
The Three Profit Principles (7:03)
What Will You Create? (7:05)
Validate Your Concept (5:13)
Choosing a Name, Hook, and Headline (5:33)

Pricing and Positioning

How To Price Your Program (9:53)
Plan Your Initial Launch Revenue (10:27)
Crafting Your Offer Language (16:44)

Your Content-Based Marketing System

Content-Based Marketing (10:39)
How to Craft the Perfect Blog Post (9:14)
Social Media and Branding (11:22)
Content Scheduling (3:30)

Building Your Community

Calling in Your Audience (10:50)
Building Connection Through Video (4:06)
Using An Automated Webinar Funnel As Your Lead Generator and Sales Tool (4:38)
Writing an Engaging Email (11:30)

Product Development

Making Time For Product Creation (3:29)
Outlining Your Product's Delivery and Format (5:37)
An Outstanding Sales Page (That Converts!) (12:50)
Making the Sale and Taking Payment (5:54)

Getting Ready to Launch

Three Pillars of Launching (9:49)
Overview of Launch Calendar (3:06)

Comfortable, Consistent Sales

Why Does Selling Feel So Icky? (12:44)
What Should I Be Doing on a Sales Call? (7:40)
Sample Sales Call Walk Through

Module 5: Engage through Discovery

Landing Page and Follow Up Email Series Tutorial (12:46)
Discovery Call (21:49)

Resources

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Content-Based Marketing

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